Introduction

Lantern is a brand that makes and distributes all-American soft drinks served in major restaurants across the nation. Their products are made with fresh ingredients.
Lantern targets a market of "People on a Budget".
With their branding they want to convey a old fashioned impression and their audience to feel a sense of importance whenever they consume their beverages.

Client Preferences : Hand-drawn design with Brand Color -> Green

Client

Lantern

Industry

Food (Beverages)

Service

Packaging and Branding

Year

2026

Created by

Gaurav Sant

Country

India

Ideation (Brief dissection and Keywords)

Setting Initial Moodboard (Source : Pinterest)

Choosing the Color Palette

Primary : #346739

Primary : #9EA46C

Secondary : #1D2119

Secondary : #C1B87A

Typography

Logo Exploration

Brand Assets and Design Elements

Brand Showcase

* This is a conceptual project for a fictional client *

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