
Introduction
Lantern is a brand that makes and distributes all-American soft drinks served in major restaurants across the nation. Their products are made with fresh ingredients.
Lantern targets a market of "People on a Budget".
With their branding they want to convey a old fashioned impression and their audience to feel a sense of importance whenever they consume their beverages.
Client Preferences : Hand-drawn design with Brand Color -> Green
Client
Lantern
Industry
Food (Beverages)
Service
Packaging and Branding
Year
2026
Created by
Gaurav Sant
Country
India
Ideation (Brief dissection and Keywords)

Setting Initial Moodboard (Source : Pinterest)

Choosing the Color Palette
Primary : #346739
Primary : #9EA46C
Secondary : #1D2119
Secondary : #C1B87A
Typography

Logo Exploration


Brand Assets and Design Elements









Brand Showcase







